From SMW+ A Semantic Web Enterprise Wiki
Some suggestions:
This video should be broken up into a series, for navigability. There are parts most people would want to skip, and other parts most people might want to review a few times. Almost everybody already knows how to use search boxes. Almost everybody already knows how to do very basic WYSIWYG editing. People who don't know how to do those things are very unlikely to be able to follow anything else in this video.
Get rid of the music. It's nice music, but in this context, it feels manipulative. It's like the the company is trying to convince you that the software is doing something magical. That's the wrong message. A tutorial video should make the user feel like it's NOT magic, like it's something they could do themselves. If you try to use wonderful-sounding music to convince the user that the software is wonderful, the user will just wonder if the software isn't so great after all.
Instead of music, a voice-over EXPLAINING what's about to be demonstrated, and what's being done at each step. In other words, make it like just about every other effective Getting Started video ever made?
